Business cards are an essential for any business to help you convey a professional image when speaking with potential clients and suppliers. They are a promotional tool for networking and similar events but, thanks to their conveniently small size, they can also be very versatile and multi functional in terms of marketing your business.

Here are some new ways to make extra use of your business cards:

Loyalty Cards

Reward regular customers with freebies or discounts to incentivise them to use your products and services more. The café and coffee industry are the most famous for doing this but it also works across many other sectors including beauty salons, fast food restaurants and car valeting services.

Discount Cards or Vouchers

Mini discount or voucher cards are often more likely to be kept than a larger flyer with an added discount. These are especially useful if you are mailing out your discounts as their small size makes them very convenient for envelopes or to be stapled on to brochures.

Emergency Call Out Cards

The perfect size to be kept in purses and wallets for your customers to use when they need your services urgently. These are very good for sectors such as locksmiths, electricians and plumbers or any business that operates an emergency call out service.

Invitations

For a launch party or special event, business cards can help give a VIP style invite to guests. Consider putting directions and a map on the reverse to make them extra functional.

Flyers

Business cards don’t just need to have contact details, they can have a list of services, special offers or testimonials on them as well. This makes them more of a mini flyer for your business which can help to deliver your business’ message more clearly.