As well as deciding on a budget for your marketing campaign, there are certain things to consider and put in place to maximise your return on your promotional activity. Most people consider the basics but forget about the bells and whistles that can make a marketing message resonate that little bit more. Here’s a summary of things to think about before ordering your collateral: 1) Precision: Keep your mes ...

Networking is a great opportunity for new businesses to make contacts and establish themselves in their local business community. This can help you to open up potential future business opportunities and build your company’s reputation. To make sure you don’t miss out on the possibilities networking could bring you, we’ve listed a few tips to help get you on your way to networking success: Arriving in ...

Are you using the right colours for your business? Have you ever considered why easyJet might have chosen that unmistakable orange? Or why blue is the colour of financial institutions like KPMG and Barclays? Why do the food shops Holland & Barrett and Waitrose use green in their branding? These colour choices were no accident. Colour plays a vital, yet perhaps subconscious, role in how we perceive and r ...

If you’re looking to win new customers, Flyers are great as handouts or a thicker alternative to leaflets. But you’ve got to be smarter to grab their attention. We can help. We’ve come up with some unusual ideas for intriguing potential customers. Use These Words when your customising your design to add Sales Punch: Announcing Amazing Approved Authentic Bargain Better Breakthrough Complete Delivered D ...

Leaflets You’ve only got a few seconds to get your message across. What makes you different or special. What problem can you solve? What need can you satisfy? What’s your Unique Selling Point — your USP? Why should they buy from you? Each of our designs are individually crafted with this in mind so before you start to personalise your chosen design think carefully about what your business is about and ...

Business Cards: A well crafted, creative business card leaves potential clients with the right first impression. So spend time finding the right design for your business and add your own individual marketing message. Top Tip Your business cards can be the most portable, affordable and versatile marketing method you use - don’t be quiet about your services or shy about your accomplishments. ...